Similar to Netflix, they also developed a proprietary recommendation engine, which takes a user’s social networks, viewing history and browsing history into account. Users can then like content in their VOD library, check in to content much like a user would on GetGlue, or follow friends to see what they’re watching. The platform also has second screen features, letting users connect to Facebook, Twitter, and European social network Vkontakte.
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The set-top box comes with a remote control, a double-sided device that has a full QWERTY keyboard, as well as gesture navigation support for gaming.
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Vidmind can be accessed on a user’s TV, on their computer, or via iOS and Android apps.
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The charge depends on how much bandwidth is being consumed (operators can set the limits and monthly subscription prices themselves), but it varies from $1-$5 per month per customer.įor consumers who want to use Vidmind, they would purchase a box from the partner retailer, connect it with a cable or via wifi, and they can then watch live TV for free or play Android games (users have access to any Android apps through the set-top box), or log into the VOD library and pay for access to that content.
They provide those services for free, and charge an ongoing fee to operators for each active user. It operates on a platform-as-a-service (PaaS) model – it helps companies with setup, and handles digital rights management, transcoding, encrypting and delivering content, as well as contract management with studios and other content providers. Vidmind provides an Android-powered set-top box, an online management platform for operators, and a developer software development kit (SDK). “We think that over-the-top platform has a very vibrant and low-risk model that we can offer to operators worldwide, and the fact that Netflix is trying to penetrate other continents makes it even more interesting for these operators to adopt a hosted solution in order to be first to the market.” He said that while Netflix’s cloud-based VOD service is popular in the U.S., he believes there’s opportunity to bring that model to other countries around the world (the service is currently available in the U.S, Canada, UK, Ireland, and Latin America, and the company is expanding to several other European countries by the end of 2012). “We thought that there is big potential for a fully hosted solution for TV services.” The company lets retailers, broadcasters or content creators create a cloud-based video-on-demand (VOD) and live streaming hub, which customers can access on a subscription basis. Vidmind was started by Danny Peled, the founder of video company GooMe, which developed apps for broadcast providers and counted Vodafone and Orange as customers. “At the end of our time at GooMe we decided that we wanted to create a platform for OTT ,” Peled said.
The company provides an Android-based set top box that can be branded for any company, cloud infrastructure to build a streaming TV service, back-end management for operators, clients for multiple platforms including mobile tablet and PC, and built-in second screen and social features so viewers can interact around content. Tel Aviv-based startup Vidmind came out of stealth today and debuted its cloud-based TV solution, which lets operators, broadcasters and retailers essentially create a white labeled version of Netflix. Share on: Twitter LinkedIn Facebook Email
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